Integrate, a precision demand marketing (PDM) solutions provider, has recently announced its partnership with 6sense, an account-based marketing (ABM) platform vendor. This strategic partnership intends to offer better data accuracy and insights to customers of both brands to help them improve their ABM strategies. The partnership is also expected to provide customers with reduced manual importing of their target account lists across various channels by automating the process. The 6sense and Integrate partnership is expected to empower their customers to launch highly targeted campaigns across multiple channels in a dynamic, engaged manner through content syndication, social media, digital, and virtual and in-person events that may result in maximized customer engagement and enhanced ROI.
This new integration leverages 6sense’s AI-driven insights to identify accounts that revenue teams should target, as well as provides buying stage prediction of customers to enable meaningful interaction for B2B teams attempting to generate and convert high-quality pipeline into revenue. AI-enriched target account lists from 6sense can be instantly imported into Integrate and linked to campaigns across multiple channels. Customers can set dynamic lists to update daily, weekly, and monthly to reflect changes in buying behavior in real time.
According to Megha Rungta, Analyst at Quadrant Knowledge Solutions, “This partnership of 6sense and Integrate to provide meaningful engagement for B2B teams will help both the partners to move martech forward and enable organizations to improve their efficiency in ABM programs. This partnership will help both brands to solve some of the key challenges faced by B2B revenue teams and may help them save time, budget, and resources.”
Author
Megha Rungta, Analyst, Quadrant Knowledge Solutions.
