Force Marketing, a provider of marketing solutions for the Automotive Industry, has introduced its Customer Data Platform called Audience IQ at NADA Show 2023, a key auto industry trade show from 26th to 29th January at Dallas Texas, with the aim of enhancing customer experience and ROI for auto dealer groups.
Force Holdings, the parent company of Force Marketing, was established in 2006. It comprises several brands including Force Marketing, WeDrive Automotive, Helix Technologies, and Gulf States Marketing. The focus of the Force brand family is to build partnerships and strong relationships with dealers and OEMs across the country to increase sales and service return on ad spend, enhance speed to market, and improve lifetime customer value metrics. The group has a workforce of just over 100 employees.
The new platform “Audience IQ” has four main products: CTV dynamic video technology DRIVE, RECAPTURE for reconnecting lost shoppers, ATOM for retention and reactivation, and Equity+ for equity data mining. These tools collect, clean, manage, and analyze customer data to give an all-encompassing view of customer behavior, preferences, and interactions with dealerships. The platform initiates personalized messaging and tracks all marketing KPIs, lead conversions, and in-store visits, offering complete end-to-end attribution for every marketing dollar invested by clients. This enables the Force Marketing team to promptly assess performance and make optimizations to help dealerships further boost sales and service return on ad spend (ROAS).
The Audience IQ platform has several built-in benefits, including:
- Real-time scanning and testing for data vulnerabilities
- Regular penetration testing on all systems
- Multi-factor authentication for all data access points
- Thorough vetting of third-party vendors for compliance
- Enterprise-level phishing and spam protection
- Regular user training based on documented and tested policies.
According to Anish Krishnan, Analyst at Quadrant Knowledge Solutions, “Force Marketing’s Customer Data Platform (Audience IQ) for the automobile industry will provide improved customer lifetime value metrics, enhanced customer engagement and retention, and also increased decision-making based on customer data insights for all auto dealers.”
Author
Anish Krishnan, Research Analyst, Quadrant Knowledge Solutions
