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Radware launches cloud-focused cybersecurity partner initiative

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Mahwah (NJ): Radware, a leading cybersecurity and application delivery solution provider, recently launched a new cybersecurity partner program. The program aims to provide more lucrative sales opportunities to the company’s partners (resellers, managed security services providers, cloud service providers, and carriers) to help them grow faster and earn more. The program will also provide them with feature participation tiers, financial incentives, training, and support materials based on Radware’s cutting-edge cloud services and solutions.

The cloud security-focused program provides its partners with access to the company’s full range of network security, application security, and delivery solutions. According to Yoav Gazelle, the Chief Business Officer at Radware, the cybersecurity partner program aims to equip their partners to have a greater impact on their go-to-market strategy and drive growth in the cloud. Additionally, it will help organizations to become successful by offering technology, services, and professional consulting services.

The Radware Cybersecurity Partner Program offers three levels of participation: Certified, Spotlight, and Signature, with each level providing increased financial rewards, discounts, and rebates, as well as more comprehensive training and seller resources. The program includes a comprehensive onboarding process. The process includes online and in-person sales training, toolkits, shadowing opportunities, and access to community forums. It also includes a certification and badging program, newly designed sales materials such as playbooks, campaigns, battle cards, email templates, co-branded materials, and assessment tools. All program deliverables are accessible through a centralized digital portal for ease of use.

Analyst Quote:

“Radware’s Global Cybersecurity Partner Program offers a seamless solution for organizations to access network security, application security, and delivery solutions. The program aims to cater to the evolving needs of modern enterprises and medium-sized businesses and provides its partners with an array of benefits and incentives. These benefits may include access to innovative tools, valuable resources, and training materials, as well as higher margins and discounts on product sales, says Sachin Birajdar, Senior Analyst at Quadrant Knowledge Solutions.”

Author

Sachin Birajdar, Senior Analyst, Quadrant Knowledge Solutions.