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The Card and Payments Market is a dynamic sector undergoing a profound transformation, largely driven by digitalization and evolving consumer preferences. The rapid shift from traditional cash and

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Amazon’s Bezos to Face Unprecedented Protests During India Trip

Promise scholarships cover up to full college tuition for students who’ve attended New Haven Public Schools during some or all of their K-12 years, and the organization also provides scholarship recipients with advice, mentorship, career skill workshops, and connections to paid summer internships in New Haven — many of which are based at Yale.
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Terminus, a leading account-based marketing platform vendor maximizes ad spend for marketers with less than 3% fraud rate

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Terminus, a leading account-based marketing platform vendor has recently announced maximized ad spend, with ad fraud rates of less than 3%, enabling marketers to achieve higher returns, increased targeting, and delivery of higher ROI. With lower ad fraud and cost-per-mile (CPM) rates, Terminus customers will consistently save money on ad fraud while achieving better targeting and reach on campaigns.

Headquartered in Atlanta, Georgia, United States, Terminus provides a sophisticated ABM platform that enables organizations to target the right accounts and automate campaigns across multiple channels. The platform also offers real-time alerts, account insights, and connected data to notify teams and helps measure the success of the marketing initiatives.

According to Megha Rungta, Analyst at Quadrant Knowledge Solutions, “This strategic approach of Terminus to build an entire platform considering priorities like lower ad fraud and CPM rates will help marketers to consistently save money while achieving better targeting and reach on their campaigns.”

Author

Megha Rungta, Analyst, Quadrant Knowledge Solutions.