Terminus, a leading account-based marketing platform vendor has recently announced maximized ad spend, with ad fraud rates of less than 3%, enabling marketers to achieve higher returns, increased targeting, and delivery of higher ROI. With lower ad fraud and cost-per-mile (CPM) rates, Terminus customers will consistently save money on ad fraud while achieving better targeting and reach on campaigns.
Headquartered in Atlanta, Georgia, United States, Terminus provides a sophisticated ABM platform that enables organizations to target the right accounts and automate campaigns across multiple channels. The platform also offers real-time alerts, account insights, and connected data to notify teams and helps measure the success of the marketing initiatives.
According to Megha Rungta, Analyst at Quadrant Knowledge Solutions, “This strategic approach of Terminus to build an entire platform considering priorities like lower ad fraud and CPM rates will help marketers to consistently save money while achieving better targeting and reach on their campaigns.”
Author
Megha Rungta, Analyst, Quadrant Knowledge Solutions.
