Terminus, an account-based marketing platform provider, has recently launched Prospect Engine, a new data solution to find high-quality contacts and accounts with in-market buying signals that were previously undiscovered. In partnership with Bombora, Terminus now provides robust data to the complete go-to-market (GTM) team together with advertising and the most native engagement channels accessible. This new data solution from Terminus features comprehensive B2B go-to-market data, Intelligent B2B graph, high-priority account and contact discovery, market-leading intent data and aims at unlocking an entirely new strategic advantage to help the go-to-market teams to create integrated ABM campaigns for their accounts.
Bombora data will be available as a part of Terminus Prospect Engine: Account Discovery Premium Edition. Terminus will also provide a free version of Prospect Engine that makes use of first-party data for GTM teams looking to take the first step in identifying unknown accounts. First-party data from Terminus Prospect Engine: Account Discovery Free Edition allows it to recognise anonymous accounts visiting a client’s website and prioritise them using custom account score. Although Terminus clients have had access to an account discovery service for some time, the company is now providing all prospective and current customers with this basic account discovery option without charge.
According to Megha Rungta, Analyst at Quadrant Knowledge Solutions, “This new data solution, Prospect Engine will help go-to-market teams prioritize the right prospects and customers to deliver efficient revenue growth. This launch will further help Terminus to solve some of the key challenges faced by B2B revenue teams and may help them save time, budget, and resources.”
Author : Megha Rungta Analyst at Quadrant Knowledge Solution
