MOUNTAIN VIEW: CDP provider Treasure Data and Amazon Web Services (AWS) recently announced an expansion of their global strategic collaboration agreement to help companies accelerate their digital transformation journeys and deliver connected customer experiences. The partnership will provide Treasure Data’s customers with more robust and streamlined services through increased product support, joint solutions development, as well as collaborative go-to-market planning.
The partnership will focus on a broad range of industries, including retail, CPG, automotive, travel and hospitality, finance, media and entertainment, as well as life sciences and pharmaceuticals. Treasure Data and AWS are committed to a range of joint activities and investments to bring innovative products and services to their customers.
In addition to the strategic collaboration agreement, Treasure Data is a launch customer of AWS Clean Rooms and the first CDP vendor integration with Amazon Marketing Cloud. These initiatives will give Treasure Data’s customers more options to develop richer, more secure, and timely insights for optimized marketing, advertising, and campaign investments. Overall, the expanded partnership between Treasure Data and AWS will provide companies with the tools and resources they need to create connected, omnichannel customer experiences.
Treasure Data’s Customer Data Cloud is an integrated suite of cloud-based customer data platform solutions built exclusively on AWS that allow enterprises to embrace customer centricity and connect customer experiences. The expanded alliance with AWS will deepen the company’s collaboration across functions, including sales, marketing, customer support, channel programs, training, enablement, and more. This deepened collaboration will make it easier for new customers to adopt and realize the value of Treasure Data’s CDP while empowering existing customers to harness customer data insights more efficiently.
According to Anish Krishnan, Analyst at Quadrant Knowledge Solutions, “This partnership is a major step for Treasure Data in its mission to provide enterprises with the tools and services they need to create connected, omnichannel customer experiences. By working with AWS, Treasure Data is able to offer its customers a more comprehensive and integrated solution for managing and leveraging their customer data. This will allow companies to make more informed decisions about how to engage with their customers and deliver more meaningful and personalized experiences.”
Author: Anish Krishnan, Analyst, Quadrant Knwoledge Solutions