The Publicis Group recently announced its acquisition of London-based MarTech company Yieldify in order to extend Epsilon’s enterprise-level solutions. Yieldify’s platform and services help organizations deliver personalized experiences to their online consumers and drive incremental revenue. The platform helps users deliver the right experience at the right time based on customer profile and their stage in the customer journey.
The acquisition will allow the Publicis Group to complement its Epsilon PeopleCloud offering with onsite personalization, conversion optimization, and customer journey offerings and expand its reach in the mid-market segment. Furthermore, integrating the Yieldify platform with Epsilon’s CORE ID identity resolution will enable it to realize opportunities for increased performance and benefits.
The Yieldify platform helps organizations provide end-to-end website personalization based on comprehensive audience targeting. The platform also offers customer journey analytics (CJA), that allows users to understand various personalization opportunities and perform in-depth testing to identify winning experiences. Furthermore, it supports custom design and creativity for high-quality digital experiences.
According to Preshit Parab, Analyst, Quadrant Knowledge Solutions, “the acquisition of Yieldify by The Publicis Group will help Epsilon amplify its services to cater to clients in the mid-market segment and support leading e-commerce websites by enhancing the digital experience of the website visitors. Yieldify delivers website personalization for small and enterprise-level businesses that will help Epsilon to extend its reach of enterprise-level solutions to clients in the mid-market segment.
Author : Preshit Parab Analyst at Quadrant Knowledge Solution
