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The Card and Payments Market is a dynamic sector undergoing a profound transformation, largely driven by digitalization and evolving consumer preferences. The rapid shift from traditional cash and

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Amazon’s Bezos to Face Unprecedented Protests During India Trip

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SPARK Matrix™: Account-Based Marketing (ABM) Platform, 2023 

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Quadrant Knowledge Solutions’ Account-Based Marketing Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position. 

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Account-Based Marketing Platform vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including 6sense, Adobe, Demandbase, Dun & Bradstreet, Jabmo, Leadfeeder, Leadspace, Madison Logic, MRP, RollWorks, Salesforce, TechTarget, Terminus, Triblio, and ZoomInfo. 

According to Megha Rungta, Analyst at Quadrant Knowledge Solutions “ABM is a strategic approach to B2B marketing that allows marketing and sales teams to create engaging marketing campaigns to achieve shorter sales cycle and provide higher ROI and better customer experience. ABM platforms are dedicated to improving conversations and engagement with high-value accounts in a cost-effective and timely manner. As more B2B organizations realize the advantages of personalized and targeted marketing tactics to generate revenue and growth across several industry verticals, the ABM market is expanding quickly.” Megha further adds “ABM platform vendors are making significant investments in adding advanced functionalities to help organizations transform their businesses as the rise of e-commerce platforms and the rising popularity of privately-owned channels and the consequent rise in websites have significantly contributed to the surge in demand and growth of the industry.” 

2023 Account-Based Marketing (ABM) Platform
Source: Quadrant Knowledge Solutions

  

Table of Contents

Executive Overview

  • Key Research Findings

Market Overview

Competition Landscape and Analysis 

  • Competitive Overview and Analysis
  • Key Competitive Factors and Technology Differentiators

SPARK Matrix™: Know Your Customer

Vendor Profiles

Research Methodologies


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