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SPARK Matrix™: Consumer Intelligence Platforms, 2022

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The practice of gathering and evaluating information on consumers and their activities is known as consumer intelligence (CI). This helps businesses create deeper and more successful relationships with consumers as well as simplify decision-making by providing precise information about their consumer base.

Quadrant Knowledge Solutions’ Consumer Intelligence Platforms market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate. This research provides strategic information for technology vendors to better understand the existing market, support their growth strategies, and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.

The research includes detailed competitive analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes the ranking and positioning of leading Consumer Intelligence Platforms vendors with a global impact. The SPARK Matrix includes an analysis of vendors, including Brandwatch, Digimind, Khoros, Linkfluence, NetBase Quid, Resonate, Synthesio, Sprinklr, and Talkwalker.

According to Namrata Deshmukh, Analyst at Quadrant Knowledge Solutions, “Consumer intelligence platforms assist businesses in the development of a robust, comprehensive, and sophisticated consumer analytics ecosystem that allows businesses to provide quality customer service. These platforms help organizations better understand their consumers and create personalized cross-channel communications and marketing strategies throughout the consumer journey. When incorporated effectively, these methods can boost conversion rates and customer retention.”

2022 Supplier Consumer Intelligence Platforms
Source: Quadrant Knowledge Solutions

SPARK Matrix™: Consumer Intelligence Platforms, 2022

Table of Contents

Executive Overview

  • Key Research Findings

Market Overview and Technology Trends

Factors Influencing Technology Development and Market Growth

Market Adoption Trends

Competition Landscape and Analysis 

  • Competitive Overview and Analysis
  • Factors and Technology Differentiators

SPARK Matrix™: Robotic Process Automation (RPA)

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Our custom research service is designed to meet the client’s specific requirements by providing a customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:

  • Detailed understanding of the industry structure, market participants, and value chain mapping
  • Business potential and opportunities of target markets, economies, and industries
  • Strategic planning and tactical opportunities
  • Go to market strategies
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Quadrant Solutions

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