Strategic Business
& Growth Advisory
Services

Our strategic research and consulting deliverable are designed to provide
comprehensive information and strategic insights to our clients enabling
them to achieve business transformation goals.

Consulting

Subscription
Services

Content Strategy
Services

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Blog & insights

Podcast

TechTalk Series

Our strategic research and consulting deliverable are designed
to provide comprehensive information and strategic insights to
our clients enabling them to achieve business transformation goals.

Blog

The major technology disruptions to look for in 2022 & beyond

Our strategic research and consulting deliverable are designed to provide comprehensive information and strategic insights to our clients enabling them to achieve business transformation goals.

Podcast

TechTalk Series

Our strategic research and consulting deliverable are designed
to provide comprehensive information and strategic insights to
our clients enabling them to achieve business transformation goals.

Competitive Intelligence

The Card and Payments Market is a dynamic sector undergoing a profound transformation, largely driven by digitalization and evolving consumer preferences. The rapid shift from traditional cash and

Competitive Intelligence

Amazon’s Bezos to Face Unprecedented Protests During India Trip

Promise scholarships cover up to full college tuition for students who’ve attended New Haven Public Schools during some or all of their K-12 years, and the organization also provides scholarship recipients with advice, mentorship, career skill workshops, and connections to paid summer internships in New Haven — many of which are based at Yale.
Strategic Performance Assessment & Ranking

SPARK Matrix™: Customer Loyalty Solutions, Q2 2023

SHARE

Share on facebook
Share on twitter
Share on linkedin
Share on email

Customer loyalty solutions helps brands to build a unique loyalty experience for each customer by leveraging customer data across all touchpoints. These solutions involve offering rewards, incentives, and personalized experiences to customers who demonstrate loyalty to the brand. With the rise of digital technology, many loyalty programs have shifted from traditional punch cards and paper coupons to digital rewards and mobile apps. Additionally, data analytics and machine learning are being used to personalize offers and improve the effectiveness of loyalty programs.

Quadrant Knowledge Solutions’ Customer Loyalty Solutions market research includes a detailed global market analysis of major vendors. The research comprises of vendors’ product features and functionalities, as well as competitive differentiating factors. The research provides competitive landscape and vendor analysis to enable technology vendors to enhance their understanding of the market and implement a growth-oriented technical roadmap.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix includes ranking and positioning of the leading customer loyalty solutions vendors with a global impact, including – Annex Cloud, Bond Brand Loyalty, Braze, Brierley, Cheetah Digital, ebbo (Clarus Commerce), Clutch, Collinson, Comarch, Epsilon, ICF Next, Kobie, Merkle, Oracle, Punchh, Salesforce, SessionM, Tenerity, TIBCO, Yotpo & Zinrelo.

According to Preshit Parab, Analyst at Quadrant Knowledge Solutions, “Organizations will continue to invest in loyalty programs to differentiate themselves, retain customers, and increase customer lifetime value. The use of artificial intelligence and machine learning is likely to become more prevalent, enabling businesses to deliver more personalized offers and experiences. Additionally, the adoption of blockchain technology could potentially revolutionize loyalty programs by creating a more secure and transparent way to manage rewards and transactions. As customer expectations continue to evolve, loyalty solutions that prioritize convenience, simplicity, and value will be key to success in the future market.”

Q2 2023 Customer Loyalty Solutions SPARK Matrix
Source: Quadrant Knowledge Solutions

Table of Contents

Executive Overview

Market Definition and Overview

  • Market Definition
  • Market Overview
  • Key Customer Loyalty Solutions capabilities

Competition Landscape and Analysis 

  • Key Competitive Differentiators

SPARK Matrix™: Customer Loyalty Solutions, Q2 2023

Vendor Profile

Research Methodologies

Custom Research Service

Our custom research service is designed to meet the client’s specific requirements by providing a customized in-depth analysis of the technology market to meet your strategic needs. Further, our custom research and consulting services deliverable is uniquely effective, powerful, innovative, and realistic for helping companies successfully address business challenges. Our team of experienced consultants can help you in achieving short-term and long-term business goals in the following ways:

  • Detailed understanding of the industry structure, market participants, and value chain mapping
  • Business potential and opportunities of target markets, economies, and industries
  • Strategic planning and tactical opportunities
  • Go to market strategies
Quadrant Solutions

Quadrant Solutions

Quadrant Solutions

Quadrant Solutions

Research Page Enquiry