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SPARK Matrix™: Digital Adoption Platform, 2022

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Quadrant Knowledge Solutions’ Digital Adoption Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. This research provides strategic information for service vendors to better understand the existing market and support their growth strategies, and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix includes ranking and positioning of the leading Digital Adoption Platform vendors with a global impact including – Appcues, AppLearn, Apty, AppNavi, Chameleon, InsideBoard, Lemon Learning, MyGuide by EdCast, Newired, OnScreen, Pendo, Spekit, Toonimo, tts GmbH, Userlane, WalkMe, Whatfix, and Ziplyne.

According to Manish Chand Thakur, Analyst at Quadrant Knowledge Solutions, “Digital Adoption Platform (DAP) is a no-code software that helps organizations integrate with other enterprise applications, tools, and websites, and guides users to monitor critical tasks and gather informative insights by utilizing walkthroughs, tooltips, pop-ups, self-help menus, and videos. DAP vendors are increasingly adding features such as advanced analytics, data quality and validation, and hyper-automation. These platforms are increasingly used for more sophisticated KPIs like onboarding and training time for both employee and customer engagement, to promote better adoption, user experience, and continuous development. They are also focusing on offering a more scalable and robust platform by expanding their data-centric capabilities and driving governance to improve data quality and validation.”

2022 Digital Adoption Platform SPARK Matrix

Source: Quadrant Knowledge Solution

Table of Contents

Executive Overview

  • Key Research Findings

Market Overview and Technology Trends

Factors Influencing Technology Development and Market Growth

Market Adoption Trends

Competition Landscape and Analysis 

  • Competitive Overview and Analysis
  • Key Competitive Factors and Technology Differentiators

SPARK Matrix™: Digital Adoption Platform

Vendor Profiles

Research Methodologies

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  • Detailed understanding of the industry structure, market participants, and value chain mapping
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