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SPARK Matrix™: Global Marketing Agencies, Q2 2023

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Quadrant Knowledge Solutions’ Global Marketing Agencies market research includes a detailed global market analysis of major vendors. The research comprises vendors’ service features and functionalities, as well as competitive differentiating factors. The research provides competitive landscape and vendor analysis to enable vendors to enhance their understanding of the market and implement a growth-oriented technical roadmap. This research provides strategic information for vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Global marketing agencies vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including Accenture Interactive, AKQA, Deloitte Digital, Digitas, Havas, Huge, iCrossing, Isobar, Merkle, MRM, Ogilvy, RAPP, R/GA, VMLY&R, Wipro Digital, Wunderman Thompson.

According to Megha Rungta, Analyst at Quadrant Knowledge Solutions “Global Marketing Agencies vendors continue to empower businesses with the insights, strategies, and behaviors needed to evolve continuously and rapidly to perform beyond expectations. The future of global marketing agencies looks promising as factors driven by technological developments, evolving consumer habits, and cost pressures are increasingly driving clients to seek unified, best-in-class marketing agencies that can work across disciplines and marketing & sales teams. The continuous technological innovation across the market and the emergence of marketing agencies is helping organizations to directly connect with customers, efficiently manage and reach the target audiences across all digital channels.”

Q2 2023 ,SPARK Matrix™: Global Marketing Agencies
Source: Quadrant Knowledge Solutions

Table of Contents

Executive Overview

Market Dynamics and Overview

  • Market Definition
  • Market Overview
  • Key Marketplace Development Service Capabilities

Competition Landscape and Analysis 

  • Competitive Overview and Analysis
  • Factors and Technology Differentiators

SPARK Matrix™: Global Marketing Agencies, Q2, 2023

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