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SPARK Matrix™: Intelligent Retail Pricing and Promotion Optimization (IRP&PO), 2022

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Quadrant Knowledge Solutions’ Retail market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.

This study includes an analysis of 24 key vendors, including Aifora, Antuit.ai, Revionics (an Aptos Co.), Blue Yonder, Clear Demand, Competera, Daisy Intelligence, DemandTec, Dunnhumby, Engage3, First Insights, Hypersonix, Intelligence Node, Logility, ToolsGroup, Oracle Retail, Periscope by McKinsey, RELEX Solutions, Retail Express, Retalon, SAP, Solvoyo, SymphonyAI, and Yieldigo.

According to Ankit Sharma, Analyst at Quadrant Knowledge Solutions, “Intelligent Retail Pricing and Promotion Optimization (IRP&PO) assists retailers in optimizing pricing strategies throughout the entire product lifecycle and across all channels, helping retailers to meet their business objectives by increasing profit margins, maintaining price consistency across multiple channels, and reducing excess stock and waste. In the digitalization era, consumer expectations, demands, and customer preferences for retailers continue to rise faster. Considering evolving consumer demands and expectations, retailers are focusing on enhancing the retail price and promotion optimization platform capabilities to gain a competitive advantage by proactively identifying customer demand across various stages of the product lifecycle and achieving organizational goals with the right pricing and promotion optimization strategies.

2022 Intelligent Retail Pricing and Promotion Optimization (IRP&PO) SPARK Matrix

Source: Quadrant Knowledge Solutions

Table of Contents

  • Executive Overview
  • Key Research Findings
  • Market Overview and Technology Trends
  • Factors Influencing Technology Development and Market Growth
  • Market Adoption Trends
  • Competition Landscape and Analysis 
  • Competitive Overview and Analysis
  • Key Competitive Factors and Technology Differentiators

SPARK Matrix™: Intelligent Retail Pricing and Promotion Optimization (IRP&PO) global market

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