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The Card and Payments Market is a dynamic sector undergoing a profound transformation, largely driven by digitalization and evolving consumer preferences. The rapid shift from traditional cash and

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Amazon’s Bezos to Face Unprecedented Protests During India Trip

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SPARK Matrix™: Sales Enablement Platform, 2022

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Quadrant Knowledge Solutions’ Sales Enablement Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides strategic information for technology vendors to better understand the existing market, supporting their growth strategies; and for users to evaluate different vendors’ capabilities, competitive differentiation, and market position.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. SPARK Matrix includes ranking and positioning of leading Sales Enablement Platform vendors, with a global impact. The SPARK Matrix includes an analysis of vendors, including Accent Technologies, Allego, Bigtincan, ClearSlide, ClientPoint, Highspot, Journey Sales, Mediafly, OneMob, Outreach, Pitcher, Quark, Revenue Grid, Revenue.io, SAP, Saleshood, Seismic, Showpad.

According to Megha Rungta, Analyst at Quadrant Knowledge Solutions “Sales Enablement Platform empowers organizations to engage buyers and effectively sell them their goods and services through the provision of tailored content, tools, and information. The platform is infused with data-driven analytics support to optimize sales cycle, drive ROI, and track individuals’ training progress and upskill them.” Megha further adds “Sales Enablement platform vendors are making significant investments in adding advanced functionalities to help organizations transform their businesses as the rise of e-commerce platforms and the rising popularity of privately-owned channels and the consequent rise in websites have significantly contributed to the surge in demand and growth of the industry.

2022 Sales Enablement Platform SPARK Matrix
Source: Quadrant Knowledge Solutions


Table of Contents

Executive Overview

  • Key Research Findings

Market Overview and Technology Trends

Factors Influencing Technology Development and Market Growth

Market Adoption Trends

Competition Landscape and Analysis 

  • Competitive Overview and Analysis
  • Factors and Technology Differentiators

SPARK Matrix™: Sales Enablement Platform


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