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SPARK Matrix™: Unified Retail Commerce Platform, Q2, 2023

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Quadrant Knowledge Solutions defines a “Unified Retail Commerce Platform as a customer-centric platform offering consistent, personalized shopping experience all through a customer’s shopping journey by aligning backend operations with information-rich front-end interactions in real-time.” A unified retail commerce platform can integrate with disparate systems such as POS, CRM, ERP, CMS, supply chain, eCommerce, mCommerce, and order management to deliver a unique personalized customer experience. The platform offers end-to-end visibility and control of customers’ interactions with the retailer or the brand and enables retailers to address pressing issues, such as market demand, inventory management, increasing profitability, and enhancing customer experiences. As the retail business is embracing new technologies, modern-day retailers must redefine their business models based on environmental changes to keep pace with customer expectations. Transformation of the consumer retail experience is done through the integration of emerging technology, such as augmented reality (AR) and virtual reality (VR). Organizations are undergoing a major shift due to increasing focus on leveraging the capabilities of unified retail commerce platforms. The organizations equipped with the capabilities of a unified retail commerce platform will be well-positioned to meet evolving consumer expectations, drive growth, and stay competitive in the dynamic retail landscape.

Quadrant Knowledge Solutions’ Unified Retail Commerce Platform market research includes a detailed global market analysis of major vendors. The research comprises vendors’ product features and functionalities and competitive differentiating factors. The research provides competitive landscape and vendor analysis to enable technology vendors to enhance their understanding of the market and implement a growth-oriented technical roadmap.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix includes ranking and positioning of the leading Unified Retail Commerce Platform vendors with a global impact, including – Aptos, Cegid, comerzzia, Enactor, Extenda Retail, Flooid, Fujitsu, LS Retail, Manhattan Associates, Microsoft, NCR, NewStore, OneView Commerce, Oracle, Proximis (Planet), Salesforce, SAP, Sitoo.

According to Ankit Sharma, Analyst at Quadrant Knowledge Solutions, “The retail market is experiencing several trends that are reshaping the industry. There is an increasing demand for personalization of customer experiences. This is achieved by understanding consumers’ preferences, history, and purchasing behavior for tailoring recommendations and promotions. The unified retail commerce platform leverages data analytics and AI capabilities to gather and analyze customer data, enabling the retailer to deliver exceptional personalized interaction, targeted market campaigns, and dynamic pricing strategies. It also provides a seamless experience when the customer moves from one touchpoint to another. Additionally, it offers a single view of a customer’s journey, allowing retailers to sell anything, anywhere, and at any time”.

2023 Unified Retail Commerce Platform SPARK Matrix
Source: Quadrant Knowledge Solutions

Table of Contents

Executive Overview

Market Dynamics and Overview

  • Market Definition
  • Market Overview
  • Key Unified Retail Commerce Platform capabilities

Competition Landscape and Analysis 

  • Competitive Overview and Analysis
  • Factors and Technology Differentiators

SPARK Matrix™: Unified Retail Commerce Platform, Q2, 2023

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