SPARK Matrix™: B2B Digital Commerce Platform, Q2, 2023
Quadrant Knowledge Solutions’ B2B Digital Commerce Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides […]
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SPARK Matrix™: B2B Marketing Automation Platform,Q2 2023
As companies move towards a customer-first approach, there is a requirement of dynamic content optimization and lead nurturing solutions where a platform’s ability to seamlessly deliver in-built marketing hub, CMS hub, sales hub and more similar features becomes inevitable. This is where B2B Marketing Automation Platform comes in. As customers start searching for a unified […]
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SPARK Matrix™: Voice of the Customer (VoC), Q3 2023
Voice of the Customer (VoC) platform collects customer feedback (direct, indirect, and inferred) across various data sources in a multichannel environment, offers customer insights for analysis, and operationalizes customer experience insights. Furthermore, VoC develops a strategy that engages the entire organization, by allowing all departments to collaborate on a certain case and routing the respective […]
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SPARK Matrix™: Customer Journey Mapping, Q2 2023
As organizations are focusing more on understanding their customers’ emotions, the demand for solutions that map customers’ emotions accurately has increased. Understanding customer emotions allows organizations to empathize with their customers, address their needs & concerns, develop meaningful & positive interactions, and formulate CX-centric strategies efficiently. Customer journey mapping (CJM) is a tool that utilizes […]
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SPARK Matrix™: Customer Data Platform (CDP), Q2 2023
The Customer Data Platform (CDP) has emerged as a solution to address the challenges of data silos and unifying customer data for effective marketing campaigns. CDPs gather data from various sources, cleanse and consolidate it, and create comprehensive customer profiles. They integrate structured and unstructured data, perform analytics, and create micro-segments of different customer types. […]
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SPARK Matrix™: Global Marketing Agencies, Q2 2023
Quadrant Knowledge Solutions’ Global Marketing Agencies market research includes a detailed global market analysis of major vendors. The research comprises vendors’ service features and functionalities, as well as competitive differentiating factors. The research provides competitive landscape and vendor analysis to enable vendors to enhance their understanding of the market and implement a growth-oriented technical roadmap. […]
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SPARK Matrix™: Sales Enablement Platform, Q2 2023
For making sales practices efficient, a sales enablement provides complete visibility into all sales activities across the pipeline. The platform comes with intuitive content search and content synchronization features assisting sales representatives to better interconnect sellers and buyers by providing them with the right sales content. The platform keeps track of content usage and automatically […]
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SPARK Matrix™: Customer Loyalty Solutions, Q2 2023
Customer loyalty solutions helps brands to build a unique loyalty experience for each customer by leveraging customer data across all touchpoints. These solutions involve offering rewards, incentives, and personalized experiences to customers who demonstrate loyalty to the brand. With the rise of digital technology, many loyalty programs have shifted from traditional punch cards and paper […]
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SPARK Matrix™: B2C Digital Commerce Platform, Q1, 2023
Quadrant Knowledge Solutions’ B2C Digital Commerce Platform market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides […]
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SPARK Matrix™: CX Management Services, Q2, 2023
Quadrant Knowledge Solutions’ CX Management Services market research includes a detailed analysis of the global market regarding short-term and long-term growth opportunities, emerging technology trends, market trends, and future market outlook. The study provides a comprehensive market forecast analysis of the global market and the overall market adoption rate as well. This research provides strategic […]
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