Perceptyx acquires Humu
Perceptyx, the leading platform for employee listening and manager effectiveness, has announced its acquisition with Humu, a technology company known for using science based ‘nudges’ for enhancing business
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comprehensive information and strategic insights to our clients enabling
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Our strategic research and consulting deliverable are designed
to provide comprehensive information and strategic insights to
our clients enabling them to achieve business transformation goals.
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The major technology disruptions to look for in 2022 & beyond
Our strategic research and consulting deliverable are designed to provide comprehensive information and strategic insights to our clients enabling
them to achieve business transformation goals.
Podcast
TechTalk Series
Our strategic research and consulting deliverable are designed
to provide comprehensive information and strategic insights to
our clients enabling them to achieve business transformation goals.
to provide comprehensive information and strategic insights to
our clients enabling them to achieve business transformation goals.
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Competitive Intelligence
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CASE STUDY
Retail and e-Commerce
Operating in the technology space, a Germany-based company was in the need of detailed insights into the retail and e-Commerce industry. With a focus on its key global target markets, the company wanted a fair representation of each geographical area such as Germany, the UK, Italy, France, Australia, New Zealand, the USA, Canada, India, and Southeast Asia. It was seeking a reputed research and advisory company that could offer customized strategic research solutions on a global scale. Quadrant Knowledge Solutions (QKS) met the criteria and worked as a consulting partner with them.
The key issues to address were the end-user intelligence on current technology adoption trends, deployment challenges, investment priorities, and primary use cases for the company’s end-to-end retail and CX technology stack and solution portfolio.
QKS has adequate expertise in this area to address these issues with its Custom Research and Consulting Services. QKS worked with them to provide research-based insights for resolving the stated issues and helped them deploy strategies for maintaining the leadership status in the market.
Keeping this in mind, QKS defined its objectives for the projects as below:
• Identification of Key User Segments across each sector of the retail & eCommerce industry
• Providing a Whitepaper (eBook) consisting of a detailed analysis of key research findings. This also included recommendations on how to address the organization’s specific challenges and pain points and mapping of the company’s products and services.
• Delivering QKS Thought Leadership content on contemporary trends in the market, industry, and emerging technologies.
• Offering Advisory in the form of strategies to improve market penetration and to increase the company’s overall market share.
The target market primarily being India and Asia Pacific countries, the target audience was CTO, CMO, CIO, IT Head and Managers along with senior personnel of cloud-native application and cloud infrastructure domains.
Approach
With clear objectives, QKS set in motion its carefully designed and proven research methodology. The approach consisted of primary research with the help of extensive user surveys to understand technology maturity and evolution as well as to undertake consumer analysis. The survey included various customer segments by retail industry, sub-sectors, customer size (small, mid to large) and geographical location.
QKS also conducted detailed secondary research to define the dynamics of the market along with industry trends.
Utilizing such an incredible amount of qualitative and quantitative data, the analysts at Quadrant Knowledge Solutions produced in-depth analysis on the consumption patterns and trends, opportunities, most performing market segments, and other insights to address the client’s requirements.
Target Market: Europe, North America, India, and Southeast Asia
Target Audience: Chief Technology Officers (CTO), Chief Marketing Officers (CMO), Chief Information Officers (CIO), IT heads, IT managers, and other senior personnel working in the retail and eCommerce industry.
Carefully considering this specific target market and audience, the analysts at QKS conducted web-based and/or telephonic interviews with the survey participants. All the results were combined into an excel based survey analysis template that mapped each product segment, solutions, and services of the client.
Results
The key deliverables for this client included the following:
• Whitepaper : An elaborate report/eBook consisting of an analysis of key research findings with graphical representation. The Whitepaper included insights on industry convergence and megatrend analysis impacting the overall market and technology development.
• Primary Survey Results: An Excel Sheet with a detailed analysis of the survey results along with mapping of the client’s products and services.
• Thought Leadership Content: Deliverables reflecting Quadrant’s thought leadership on the overall market and technology trends.
• Strategic Business Insights: A detailed product and market-wise strategic recommendation from Quadrant’s analyst team to improve the client’s overall business growth and market share
• Analyst briefing: One-on-one session of the analysts with the client’s executive team.
The analysts also arranged a presentation to the clients and their stakeholders to convey their findings and recommendations for addressing their specific issues. Overall, QKS delivered detailed conclusions, analysts’ perspectives, recommendations, and strategic proposals in the form of a detailed research report, presentations, and other useful content produced by QKS team.
Benefits
These carefully researched and produced deliverables from Quadrant Knowledge Solutions equipped the client with appropriate and relevant insights into the retail & eCommerce industry along with end-user intelligence. The German technology firm was able to understand the adoption trends, challenges, and use cases. It enabled them to form accurate and targeted investment strategies and plans. As a result, the company significantly expanded its market penetration and was able to increase its market share in the industry.
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