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SPARK Matrix™: Real-Time Interaction Management Vendors, Q3 2023

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The Quadrant Knowledge Solutions SPARK Matrix™ provides competitive analysis & ranking of the leading Real-Time Interaction Management Vendors

6th July 2023: Quadrant Knowledge Solutions announces its SPARK Matrix analysis of the global Real-Time Interaction Management. Real-Time Interaction Management platform helps organizations to analyse customer behaviour and offer personalized experience accordingly, to boost brand engagement.

The Quadrant Knowledge Solutions SPARK Matrix™: Real-Time Interaction Management includes a detailed analysis of global market dynamics, major trends, vendor landscape, and competitive positioning. The study provides competitive analysis and ranking of the leading Real-Time Interaction Management vendors in the form of its SPARK MatrixTM. The study provides strategic information for users to evaluate different vendor capabilities, competitive differentiators and market position.

According to Shruti Jadhav, Quadrant Knowledge Solutions, “The Real-Time Interaction Management platform assists organisations in optimising their customer engagement and helps companies in gaining extensive customer insights in order to provide personalised experiences. RTIM caters to a wide range of complex use cases with its cloud native architecture and suite of engagement capabilities such as customer data analysis, real-time decisioning, campaign management, predictive analytics, digital marketplace, and intelligent search engine optimisations.”

Ganesh Sakhare, Analyst at Quadrant Knowledge Solutions also adds,, “Real time interaction Management (RTIM) is a technology that delivers a consistent, personalized and optimal experience that is momentarily relevant to the customer. RTI creates real-time insights by aggregating, analyzing and leveraging customer’s data and uses predictive modelling and AI driven analytics to offer next best experience in customers journey, “

The solution utilizes AI and ML to anticipate customer needs. RTIM uses real-time customer interactions, predictive modelling to deliver consistent, personalized customer experiences across channels. The platform combines with customer relationship management (CRM), marketing platforms, social media platforms to collect customer data and store the information in the central repositories. The data stored is analysed to deliver more and relatable personalized experiences. The personalized experience includes recommendations for products, offers, contents, and creating custom interactions with the desired customers.

The platform continuously offers optimizations feature that continuously test and modify customer interactions and perform A/B testing to identify most effective approach. RTIM offers various capabilities content optimizations, personalization, optimizations, omnichannel approach, proactive engagement.

The research includes detailed competition analysis and vendor evaluation with the proprietary SPARK Matrix analysis. The SPARK Matrix™: Real-Time Interaction Management includes an analysis of vendors, including ActionIQ, Adobe, HCLSoftware, Microsoft, Medallia, Pegasystem, Precisely, Qualtrics, Redpoint Global, SAS, Salesforce, Treasure Data.

About Quadrant Knowledge Solutions

Quadrant Knowledge Solutions is a global advisory and consulting firm focused on helping clients as a strategic knowledge partner in achieving business transformation goals with Strategic Business and Growth Advisory Services. Quadrant’s research and consulting deliverables are designed to provide comprehensive information and strategic insights for helping clients formulate growth strategies to survive and thrive in ever-changing business environments.

For more available research, visit: https://quadrant-solutions.com/market-research/

Contact:
Mr Ajinkya Ingle
Quadrant Knowledge Solutions
Regus Business Center 35 Village Road, Suite 100,
Middleton Massachusetts 01949 United States
Email: ajinkya@quadrant-solutions.com
Phone: (+1) 978-605-1066